Nutraceutical gummy innovator TopGum Industries, Inc (TASE: TPGM) (Booth 6229) is unveiling its newest collection of Active Lifestyle gummies, featuring eight formulations that provide pre- and post-workout support.

Headlining the collection are a high-dose creatine gummy and an electrolyte solution for post-workout rehydration.

“The new Active Lifestyle gummy range reflects TopGum’s unique ability to make the impossible possible in gummies,” said Eyal Shohat, CEO of TopGum. “While creatine and electrolytes have appeared in gummies before, they’ve rarely been delivered in truly potent, credible doses. With TopGum’s proprietary technology, we set a new standard, offering efficacious levels of these core sports actives in a format that finally combines efficiency, convenience, and enjoyment.”

Electrolytes

Each 7-gram TopGum electrolyte gummy contains 100 mg of electrolytes, in a combination of sodium, potassium, magnesium, and chloride salts. Organoleptically, these gummies harness the natural saltiness of electrolytes in a sweet treat with a subtle, salty twist, the company said. TopGum’s electrolyte gummy comes in three varieties: lemon-lime, umami watermelon, and salted cherry orange.

“Our electrolyte gummies appeal to the health-minded consumers seeking new and intriguing flavor experiences while also meeting their nutritional standards,” said Jennifer Toomey, head of new product development for TopGum USA. “We formulated these gummies to carry the highest dose-per-gram of electrolytes available on the market. Four gummies provide the same electrolyte dose as a 330ml bottle of a hydration sports beverage while still striking the perfect balance between salt and sweet notes for a fun and enjoyable flavor experience.”

Creatine

Creatine’s surge in demand is based on its reputation as a hero ingredient not only in sport active populations but also among mainstream wellness enthusiasts. It’s increasingly appearing in bars and other functional foods. However, its grainy texture has challenged its smooth integration into these formats in meaningful doses.

TopGum has loaded 1,500 mg of Creapure creatine into a single gummy. Four gummies provide the recommended daily dose of elite-standard creatine, available in three natural fruit flavors: cherry, raspberry, and watermelon. 

As part of the company’s business model of custom-designed gummies, TopGum’s complete collection of gummy solutions can be adapted to meet any flavor preference.

Included in its active lifestyle gummy series is a high-dose magnesium combo gummy and a caffeinated energy gummy containing up to 40 mg of caffeine, designed to give a fast-acting pre-workout energy boost. This chewable is based on TopGum’s proprietary TopCap microencapsulation technology which enables the delivery of efficacious dosages of the actives ensuring enhanced stability and bioavailability.